We’re Phoenix and Beau, and we exist to make you feel brilliant.

It’s not just one thing that defines us, but the combination of everything we do. Though our stories, backgrounds, and goals may differ, we all understand the importance of a great self-care practice*.

Our journey began in 2015, from our home in Hitchin, UK, with just a couple of double boilers, an Apple iMac, and at least a million ideas. Today, we create grooming products designed to help everyone feel brilliant—from the products you use to the thought-provoking content that inspires you and the community where you can discover how to feel your best.

We champion self-care because it’s about all of us.

We are British grooming luxury.

We are Phoenix and Beau.

*We define a self-care practice as the cohesion of body, mind, and spirit through daily movement, mindfulness, and connection with nature. Self-care rituals like shaving and exercise are mindful practices that enhance our well-being, cultivate self-respect, and foster a deeper connection with oneself. By treating these rituals as intentional acts of self-care, we can reinforce our commitment to a balanced, healthy life, where physical grooming and exercise become essential components of overall wellness.

WE ARE LED BY

• Sarah Burrows - Founder, owner and creative designer.
• Kerry Burrows - Co-founder, ideas guy and formula designer.

OUR CORE VALUES

Our core values are immutable.

PURSUE BRILLIANCE

• Use and combine the inspiration of our culture to create the best possible products.

BE A GOOD HUMAN BEING

• Be humble, present, inclusive and open-minded.

CARE

• For the world we inhabit and for those around us.

ACT WITH INTEGRITY

• Be honest, trustworthy, and authentic.

PRIORITISE FAMILY AND COMMUNITY

• Always and unconditionally.

CONTACT US

If you want to get in touch, you can get us via our social channels or sarah@phoenixandbeau.uk