About

We are Phoenix and Beau—born from curiosity, crafted with purpose, and here to make you feel brilliant.

Founded in 2015 by us (Kerry and Sarah) in our Hitchin (England) home, our beginnings were humble: a pair of double boilers, an old iMac, and a head full of bold ideas. From that spark, we’ve built something enduring.

We believe it’s never just one thing that defines a person—but the sum of everything. Our stories may differ, but we all understand the quiet power of a great self-care practice*.

Today, we create grooming products that elevate the everyday. From the tools you use, to the content that stirs thought, to a community that backs you—we’re here to help you feel your best.

This is British grooming, done properly.
Forged from legend. Founded in 2015.

We are Phoenix and Beau.

*We define a self-care practice as the cohesion of body, mind, and spirit through daily movement, mindfulness, and connection with nature. Self-care rituals like shaving and exercise are mindful practices that enhance our well-being, cultivate self-respect, and foster a deeper connection with oneself. By treating these rituals as intentional acts of self-care, we can reinforce our commitment to a balanced, healthy life, where physical grooming and exercise become essential components of overall wellness.

WE ARE LED BY

• Sarah - Founder, owner and creative designer.
• Kerry - Co-founder, ideas generator and formula designer.

OUR CORE VALUES

• PURSUE BRILLIANCE: Use and combine the inspiration of our culture to create the best possible products.
• BE A GOOD HUMAN BEING: Be humble, present, inclusive and open-minded.
• CARE: For the world we inhabit and for those around us.
• ACT WITH INTEGRITY: Be honest, trustworthy, and authentic.
• PRIORITISE FAMILY AND COMMUNITY: Always and unconditionally.

CONTACT US

If you want to get in touch, you can get us via our social channels or the boss, sarah@phoenixandbeau.uk